Research Started: Modern Online Marketing Approaches In Aviation Consulting
As of Friday 27th May, our new research is officially published and activated. In the retrospect, the overall preparation process went smoothly. We had little discussion formulating the scope and objectives of the research, determined that the research should have two stages: a survey and a set of case studies carried out based on the initial findings of the survey. Our team had few debates as to what questions should be in the survey, and agreed on the project outputs. As far as the platform is concerned, we initially deliberated whether we should develop the survey platform ourselves or use a ready-made product.
Having reviewed the available open source scripts (well, we are offering open source solutions, what else could be more logical to use than an open source application?) and having tested a few apps, we chose PHPSurveyor, v.0.99. After figuring out how it works, we set up the survey structure and worked on the questions until we reached.
When it was about time we hit the Start button, it became evident that the app is not behaving as it should, and it may potentially jeopardize the whole process. We went to the PHPSurveyor's website in search of the solution, and found out that the new release, v.0996, has this bug fixed already. The greatest thing about most open source solutions is that they are free (we didn't need to pay for the upgrade), all changes are documented, and the installation process is fairly simple even for those who's done it at least once, and we've done a fair share of installations by now.
Anyway, in about 20 minutes, our research, having migrated to a new version of the survey engine, was up and running using the settings we had already programmed earlier and the bug was gone. We did tweak a couple of system-generated messages to fix and customize some language issues, but other than that, everything else was fine. We started our survey, and in a matter of hours first results started to arrive. I will keep you posted on the progress.