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May 29, 2006

Research Started: Modern Online Marketing Approaches In Aviation Consulting

As of Friday 27th May, our new research is officially published and activated. In the retrospect, the overall preparation process went smoothly. We had little discussion formulating the scope and objectives of the research, determined that the research should have two stages: a survey and a set of case studies carried out based on the initial findings of the survey. Our team had few debates as to what questions should be in the survey, and agreed on the project outputs. As far as the platform is concerned, we initially deliberated whether we should develop the survey platform ourselves or use a ready-made product.

Having reviewed the available open source scripts (well, we are offering open source solutions, what else could be more logical to use than an open source application?) and having tested a few apps, we chose PHPSurveyor, v.0.99. After figuring out how it works, we set up the survey structure and worked on the questions until we reached.

When it was about time we hit the Start button, it became evident that the app is not behaving as it should, and it may potentially jeopardize the whole process. We went to the PHPSurveyor's website in search of the solution, and found out that the new release, v.0996, has this bug fixed already. The greatest thing about most open source solutions is that they are free (we didn't need to pay for the upgrade), all changes are documented, and the installation process is fairly simple even for those who's done it at least once, and we've done a fair share of installations by now.

Anyway, in about 20 minutes, our research, having migrated to a new version of the survey engine, was up and running using the settings we had already programmed earlier and the bug was gone. We did tweak a couple of system-generated messages to fix and customize some language issues, but other than that, everything else was fine. We started our survey, and in a matter of hours first results started to arrive. I will keep you posted on the progress.

May 17, 2006

Latest ACX Consulting News

We've finally transitioned from our old website to our new one. We even managed to complete the project a couple of weeks prior to the deadline. Of course, there are some minor things that need improvements, but it'll be taken care of as we go. Since this is out of the way, there will be more time for blogging and actively working with people and businesses

As we mentioned in the latest news release, we're about to switch to the implementation stage of the research project on online professional services marketing. The finding and the results of this research will definitely be eye-opening to many participants, and our research team is hoping to raise awareness and contribute to improving marketing strategies for some of the participants.

The research report will contain the results of the survey, as well as case studies, and will be free for the participants. ACX Consulting will also sell copies of the research to anyone interested. I'll be keeping you informed of the progress.

May 06, 2006

ArmAvia's Bad Luck

Following a recent ArmAvia's A-320's crash near Adler, Russia, there's been a new development involving this airline's flying assets. ArmAvia's second A-320 burned down to the ground in Belgium, where it was undergoing maintenance. Three other aircraft were damaged in the fire that engulfed the hangar (how did that happen?). Only a couple of days separate the tragic accident near Adler and the fire in Sabena, and many people begin to wonder whether there is any connection between the two events. What do you think?